Presenting a Future from the Past
In the futuristic, fast-paced world of digital advancements, Augmented Reality is a huge competitor in today’s market. Things like AR and VR play substantial roles in improving business efficiency and has spread out into all sectors of business.
Augmented Reality, an enhanced depiction of the physical world, is finally catching up in the market.
It is the latest medium for marketers to try and convert customers towards their brands. While certainly not the hottest yet, it does look like the futuristic customer shopping experience could very well resemble this picture from Wall-E above.
While that exact scenario is still probably way off, it certainly is not impossible anymore. This is owed to massive strives made in software development and continuous innovations within computer generated virtual reality projects.
What is it?
An experience of a digital world that may or may not be able to be accessed physically. It is the blending of interactive digital elements into a real life environment.
Broadly speaking, a 3D virtual reality with interactive surroundings.
How it came to be
The first person to achieve something close to AR was Morton Heilig, a cinematographer, back in 1957. With his invention, the ‘Sensorama’, he could give his viewers sensory experiences through vibrations, sounds, illusions etc. Although far from the digital manipulations of today, it was one of the first inventions to add to the sense of reality.
Since then, massive strives have been made to integrate this concept into a computable format. Even the originators of this concept could not comprehend how augmented reality in future would be like and how far it has already come.
The Current Scenario
At present, customers want to try out products. Moreover, they would also like to do it from home. This gave rise to the online shopping market. However, soon marketers realized that a new competitive advantage was required.
A survey concluded that approximately 40% of all shopper would feel more comfortable buying anything if it included the option augmented reality. Augmented reality ecommerce, therefore, will not only change the economic field but also the game in the business world considering its desirable capability to improve the shopping scene, making it more customized and personal. As a result, it is expected to rapidly grow by $120 billion in revenue by 2020.
This gives retailers who offer an augmented reality shopping experience a competitive advantage that’ll likely increase sales and number of products sold for their online store.
Augmented Reality Solutions-The Future?
A virtual portrayal of their value, service and homeliness is what the augmented reality solutions consists of.
Imagine a world like the “Matrix” but minus the Mr. Andersons. A place where you can interact with the environment but at the same time, not have to come out of your comfy blanket. Sounds wonderful, no?
This is what a brand offers its customer base.