Benefitting your Business from Augmented Reality

#Augmented Reality

Before digging too deep into all the AR possibilities, you need to know the simplest definition of what it is and how it works. It is a technology that allows the user to interact with an object that can be seen on a device screen. You can enjoy all this thanks to the sensors on your computer attached to the objects in reality.

Augmented Reality Possibilities Usage 

If you run a retail business, the usage of augmented reality possibilities can be made in various fields. Starting from interactive products like furniture to products with much less involvement as clothes and accessories, you can use augmented reality to provide your clients and consumers with a very detailed and more realistic trail facilities at home. This will clearly enhance the personal selling experience for the consumers.

Whether your client is a consumer or another business itself, they can always find a use for augmented reality. For example, if you pinpoint a sensory receptor to a machine set up to be installed at a factory and integrate the sensors via an app, you easily understand whether it will fit in the designated place and decide accordingly. This is a very good example of b2b augmented reality applications.

You can also greatly use augmented reality when you are a freelancer, especially a techy one at that. You can deal with your clients work with more ease using Yeehaw Wand, a device that enables making 3D art and designs even without learning them, an efficient augmented reality b2b wise.

If your business is in the healthcare sector, you can also put augmented reality into use by using them to train new surgeons with a simulated almost lifelike surgical procedures to perform better. Not only that, Augmedix, a startup, has greatly upped the game by collaborating with Google smart lens that provides data about a patient for a better diagnosis and hence, better treatment with augmented reality.

If your business involves education, you will greatly be able to enhance the learning process and make the courses more engaging by practically projecting your students into real time scenarios for a better education. In fact, this is the 4th largest investment for AR. RealCast, another tech startup, has done its part by enabling students to enter different historical scenarios for an immersive experience while learning with the help of Microsoft’s HoloLens.

You can greatly add all these new experiences using different third party augmented reality startups, like HoloLamp, which is currently working with restaurants to enable consumers with a projected imagery of how their order might look before they even arrive. Another startup, Lightform, can light up entire walls with customizable designs using projected augmented reality.

You might be amazed to know that you are not the only one who has had the same question in your mind. Investors have indeed realized its numerous benefits for their businesses and started investing more from $247 million in the year 2014 to $2.4 billion in 2019(estimated).